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Privacy and Cookie Policy

This page details our Privacy and Cookie Policy. For further terms please visit our Terms of Service page.


Also known as browser cookies or tracking cookies, these are small, often encrypted text files, located in browser directories.

Acsell uses third-party cookies to track the performance of our advertising so we can serve appropriate messages to our site visitors. This information is shared with third parties anonymously and does not include personal information.

Some cookies on our website are essential and our website will not work as expected without them. Cookies are set when you submit a form or interact with the site by doing something other than just browsing the site. We also use some non-essential cookies to gather statistics about visitors to our site.

Acsell respects the privacy of our website visitors and we never share your personal information with any third parties.

Disabling cookies may prevent you from using certain parts of this website. If you do not wish to accept the cookies we serve, you may, at any time, adjust your cookie settings available within your web browsers.

For further information on cookies and disabling them in your browser, please see

PLEASE NOTE: We use Google reCAPTCHA v3 on our website. We only use reCAPTCHA v3 for contact form submissions to prevent spam and block bots. We do not use reCAPTCHA for any other purposes. Your use of reCAPTCHA v3 when completing a form is subject to the Google Privacy Policy and Terms of Use.

Privacy Policy

In this privacy policy, “we” and “our” relates to Acsell part of Sellerdeck Limited company number 03221222 which is a company registered in England and Wales.

“You” and “your” relates to the natural person reading this document that is authorised by their business and that is considering subscribing or subscribes to Acsell or is an employee or subcontractor of such a business.

“Acsell Services” refers to the services we provide to help you or your colleagues run your business and includes but is not restricted to: Website development, website design, plugin customisation, plugin implementation and consultation.

“Acsell Plugins” refers to the plugins we provide to help you or your colleagues run your business.

Why we are processing your data

The main purpose of processing your data is to enable us to provide you with our plugins.

We will also process your data to inform you of: the status of the Acsell Services, changes in the Acsell Plugins, relevant changes in the market that relate to our plugins and future developments of the Acsell Services and Acsell Plugins.

We want to ensure that you are kept up to date with improvements that will benefit you and your business and so will process your data to inform you of how to use our products and services, including updating you on new features and services.

What data do we hold?

We hold the data that you (or someone from your company) inputs or confirms either at our website, into the Acsell Plugins that you have licensed from us or by other forms of contact like email. This data is limited to the information described here.

The data we hold consists of your name, address, email, phone number, and other means of contacting you that you supply to us, for instance your address for calling, emailing or messaging. We also hold data that is generated when you input or raise any support queries, for instance by sending an email or typing into a chat facility. During conversations with you, we will record information you provide to us to help us deliver the best possible service, this typically is related to your business and its objectives but may contain personal data if you supply it.

Our terms and conditions do not permit you to enter into the Acsell Services or Acsell Plugins any personal information relating to race, religion, political affiliation, trade union membership, sexual orientation, medical or genetic history and the Acsell Services and Acsell Plugins does not store any information of this nature.

How we service your needs

We provide most of our services to you on the legal basis of Contract as your processor. These are the terms and conditions that you agree to when you subscribe to one or more of our services or plugins by registering your details with us or license our software. We process all of the requests that you make of our services as well as informing you how to use the plugins and services and any additional features that have been released. We always offer you the opportunity to opt out of communication which is not essential to the running and billing of the services at any time that you want to.

Processing data about your contract with us

We also hold data about our commercial relationship with you, that is invoices and payment details, on the basis of Legal Obligation where we have to hold this information for tax and statutory authorities.

We will pass information about you and your business to legal authorities who have the legal right to demand such data.

How we market

Our third-party partners will only ever send you relevant communication if you have an active service with them. Without prior ‘Consent’, we will never share your personal details with any third party that you do not subscribe to.

Our staff may contact you to tell you about Acsell Services and Acsell Plugins, what the benefits are, to provide periodic special offers and

discounts and to explain how to subscribe to the Acsell Services and Acsell Plugins. We provide an opt-out with each such communication we make to you.

We provide your email address and/or phone number and/or messaging address to help the platforms where we advertise (such as Facebook) find other people similar to you who may be interested in Acsell Services and Acsell Plugins. This means that more relevant advertisements can be shown to these people. They do not see your details and your details are not used for any other purpose.

For all of these direct marketing activities, we use Legitimate Interest as the legal basis and therefore you have the option to object and then be exempted from all of this processing.

If you have not installed our plugins agreeing to our terms and conditions or utilised an Acsell Service agreeing to our terms and conditions, we will only ever directly market to you on the basis of explicit Consent from you and you have the right to withdraw Consent at any time.

We occasionally source data from publicly available lists of trade companies to use only to target advertising as described above and again under Legitimate Interest. We never use this data to directly contact the companies.

Our Legitimate Interest is to provide marketing information to people running businesses who have expressed their interest in our plugins and services by registering their details and agreeing to our terms and conditions. We also have a Legitimate Interest in finding other, similar, people and our advertising suppliers similarly have a Legitimate Interest in displaying the most relevant ads.

You can request the complete deletion of your details from our systems if you have registered with us and never had a subscription. If you have had a subscription, we are legally obliged to keep details of our dealings with you but you can request that we do not contact you with any marketing.

Processors and sub-processors

Your data will be passed to the following categories of third parties so that we can provide the service that we promise; but in some cases, also to tell you more about our products and services:

Payments – Freemius

Building strong customer relationship – Zoho CRM

Providing support to our customers – Zoho

Running our services, sending communications – Mailchimp

Advertising – Facebook, Google, Twitter, LinkedIn, YouTube, Tiktok, third party blogs and similar companies where the limited data listed above is provided to enable people of similar interests

The third-party processors that we use are large responsible companies or organisations and we ensure that they have appropriate technical and organisational measures in place to protect your data. Many of these use sub-processors themselves such as cloud services like Amazon Web Services or Microsoft Azure to run their own services. In the case of payment processors, the entire banking infrastructure lies behind them and they pass data to Visa, Mastercard, other similar schemes, the relevant card issuer and acquirer.

Acsell make their best endeavours to ensure that all third parties treat your personal data in a legal and appropriate way.

We endeavour not to transfer the data of EU citizens outside the EU but where we cannot avoid it we will only do so via a third party that have conformed to all of the appropriate EU legislation providing equivalent protection to that if the data was retained within the EU. In particular, we occasionally and for a strictly limited time pass data to our subcontractors who provide development and support where problems or developments require access to your data.

How long do we hold your data?

Retention periods for data are dependent on the following:

  • The prevailing legal retention period where there is a statutory need for you or us to retain the data e.g. invoicing data and its related information. This is typically six years after the tax year end to which the data relates. We therefore hold such data for eight years and may retain it for longer if any enquiry or dispute relating to the data is under way.
  • We will completely delete your data on request where you have never agreed to our license terms or subscribed to any of our services.

Automated processing

We do not currently use personal data for any automated decision making within Acsell other than we send you different emails, notifications or other electronic communication tailored to you depending on which Acsell Plugins and features you have used, tried to use or not used and also on your company size and type. Some advertisers, particularly Facebook and Google but there are others, are used by us and decide what advertisements to show to people based on automated processing of personal information, in order to make those advertisements as relevant as possible to the people who see them.

Your rights

You have a number of rights including receiving the information contained in this document (“the right to be informed”). Other rights are the right to opt out of any communication from us (other than where we have to contact you in relation to our Contract with you), the right to object to your personal information being used for marketing purposes under the legal basis of Legitimate Interest and the right to withdraw your Consent to being marketed to at any time if you have previously given your Consent.

You have the right to have your data totally deleted when you have not been a paying subscriber or agreed to our license terms. If you are or have been a paying subscriber or have agreed to our license terms, we process your personal data in order to provide our services and also need to retain data in order to meet statutory reporting including to tax authorities. Where that is true you do not have the right to have such data deleted, you do however have the right to have your processing restricted which means we will never use your data again apart from related to any statutory requirements.

You have the right to see the data held about you and to receive a copy. You have the right to have any errors corrected. You have the right to not have your data used in any way in marketing profiling or under any of the areas where we process your data under Legitimate Interest.

You have the right to ask and be told where your data came from.

You can exercise any of these rights by contacting our customer services team on Please start all requests with “GDPR Request” and then explain which right you wish to exercise. There will be no charge for reasonable requests.

You have the right to lodge a complaint with the information Commissioner’s Office ( if you believe any of your rights are being infringed.

Data Protection Manager

The Data Controller / Data Processor can be contacted at

The Data Protection Manager is Josh Barling who can be reached via the above contact details.